Velvet Lash Mascara


Since I read London Beauty Queen's article about the new beauty trend of mascaras promising soft, 'velvety' lashes, I couldn't wait to get hold of the No7 Velvet Lash mascara. Although Hayley's post questioned why anyone would care about the feel of their eyelashes, I for one was instantly sold by the idea. I detest the stiff, crunchy feeling of mascara on my lashes which leaves my eyes feeling dry, and was hoping this new breed of 'velvet' mascara would be a more comfortable option.

However, I was skeptical about their ability to leave eyelashes feeling naturally soft, and was also concerned that, with with focus on a soft-touch formula, perhaps the visible effects may be compromised. Ultimately, pretty fluttery lashes is all that matters, and I can put up with a crunchy mascara if needs be. So how did the No7 mascara live up to it's claims?

Compared to wearing regular mascara, the No7 Velvet Lash Mascara does leave my eyelashes feeling noticeably softer to touch, and more importantly, comfortable to wear... natural feeling, almost.

And looks wise?

The wand features a more traditional 'bristle' brush (as opposed to the silicon combs that we seem to get everywhere nowadays) and it's ever so slightly concave-shaped to fit the contour of the eye. It's easy to use on the inner lashes, outer lashes and bottom lashes, and successfully lengthens, volumises and defines. What more could you want?

Are 'touchably soft' lashes something you'd be bothered about?





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